Veloura

Visual brand identity
Product packaging
For Veloura, we embraced the challenge of creating a minimal yet luxurious brand experience. Our focus was on capturing modern beauty through elegant, understated packaging and refined visual elements. The goal was to create a seamless identity that communicates simplicity and sophistication across all touchpoints, embodying the idea that less is more.

Less is more

The Veloura logo was designed with intention - clean, modern typography that captures attention without being overwhelming. The simplicity in design mirrors the brand’s philosophy: less is more. By stripping away unnecessary elements, the logo stands confidently on its own. The typographic treatment allows for flexibility across different mediums, from packaging to digital platforms, ensuring that Veloura’s presence remains strong and cohesive.

Cohesive digital presence

We extended Veloura’s brand identity seamlessly across social media, maintaining the clean and refined aesthetic throughout. The visual design focuses on simplicity, allowing each product to stand out while keeping a cohesive and polished look. By keeping the design elements minimal yet engaging, we ensured that Veloura’s brand presence is consistent and visually striking on every platform. This approach keeps the focus on the products while reinforcing the brand’s luxurious yet approachable identity.