Umami Sushi Lounge

For Umami Sushi Lounge, we took on the challenge of blending traditional Japanese culinary art with modern design. Our aim was to capture the essence of umami, the fifth taste, through a logo that honors both cultural heritage and contemporary style.

Essence of flavor

We started by integrating the number '5' into a tongue symbol, representing umami as the fifth taste. This symbol not only highlights Umami Sushi Lounge's focus on this unique flavor but also shows their commitment to giving traditional sushi a modern twist.

The design is simple on purpose, letting the symbol stand out without being too flashy. By keeping it straightforward, we made sure the logo would connect with both the modern dining experience and the deep traditions of Japanese cuisine. This design choice helps remind diners of the subtle yet powerful influence of umami, enhancing their experience at Umami Sushi Lounge.

Harmony in design

We wanted to create a look that balances the rich tradition of Japanese sushi with the sleek, modern vibe of Umami Sushi Lounge. The clean and simple lines of the logo reflect a modern style, perfectly matching the restaurant’s atmosphere.

At the same time, the deeper meaning of the logo pays respect to the cultural traditions that inspire the menu. This blend of old and new shows Umami Sushi Lounge's commitment to offering a dining experience that’s both unique and memorable. The result is a brand identity that stands out and makes the dining experience even more special.

Bringing the vision to life

View the final product in action