H2 Hard Seltzer
Waves of purity
The design concept for H2 Hard Seltzer draws heavily from its roots in Helsingborg and the purity of its all-natural ingredients. The wave element, which is central to the packaging design, symbolizes both the refreshing nature of the beverage and its connection to water — a core element of the product’s identity. By incorporating these waves, we aimed to evoke a sense of flow and freshness, aligning the visual identity with the product’s essence.
We also wanted the design to be modern and minimalist, ensuring it would appeal to a broad and growing audience. The waves not only add a dynamic visual element but also reinforce the brand’s commitment to natural purity. The overall aesthetic is clean and elegant, allowing the product to stand out while clearly communicating its key values.
A brand that flows
The result is a cohesive brand identity that effectively captures the essence of H2 Hard Seltzer. The logo, featuring the "H" and "2" elements, was designed to be both simple and impactful. This combination highlights the product's core message: purity and refreshment, while also subtly referencing its Helsingborg origins.
The use of the "H + 2 = H2" concept in the logo design reinforces the product's name and creates a memorable visual identity. This equation-like logo not only stands out but also cleverly communicates the brand’s story. The final design blends these elements seamlessly, ensuring that H2 Hard Seltzer makes a lasting impression on the market and resonates with its target audience.
Bringing the vision to life
View the final product in action
